Disney is planning entire towns orchestrated by its theme park division

And you thought your homeowners association was weird. Disney is working to build several planned communities inspired by its team of theme park designers, intended to continuously immerse its most dedicated fans.

“Storyliving by Disney” is a master-planned residential community that is “designed to be the perfect setting for Disney fans to write the next exciting chapter in their lives,” said Josh D’Amaro, President of Disney’s Parks, Experiences, and Products. division.

Storyliving by Disney Conceptual Images

Angling to combine “small town warmth and charm” with “resort beauty”, the first of these towns will be called Cotino and will be located in Rancho Mirage, California, just outside of Palm Springs, where Walt Disney himself once lived. . Cotino is expected to house 1,900 housing units, including single-family homes, condos and larger estates.

Cotino is set to host a hotel, a range of business and dining venues, and an entire oasis powered by Crystal Lagoons, a company that builds large “public-access lagoons” in urban areas.

Residents will be able to attend Disney-themed activities and programs throughout the year, in addition to special club memberships for an additional fee. Public visitors will be able to purchase a day pass to access the community and its various businesses.

“Every element of these communities will be steeped in history,” D’Amaro told USA Today. Residents, he says, will be active participants in the stories. However, it’s not entirely clear what D’Amaro means. Will residents be incorporated into theme park-style events or encouraged to adopt certain habits? Since the public will be able to enter the community for the price of a day pass, will residents enjoy some sort of special privilege?

Every Upcoming Star Wars Movie and TV Show

Notably, Disney does not develop Cotino, but simply markets it. Disney partners with independent real estate developers to take responsibility for developing and selling homes. For Cotino, Disney partners with DMB, a luxury community developer responsible for locations in Hawaii and Arizona.

This isn’t the first time Disney has attempted to convert its theme park extravaganza to real-world communities. Celebration, Florida was established in 1996 as a planned community near Disney World parks, with home prices starting at $1.6 million. Walt Disney himself wanted to make Epcot the “experimental prototype community of the future”.

Cotino and other planned communities will be served by Disney cast members, but whether they will be members of the community itself or a suburban class remains to be seen. It also evokes the concept of “company towns,” the infamous communities in which all property is owned and operated by a single company that also employs all residents. While employment at Disney isn’t a requirement for Cotino, having one of the largest media companies in the world with a stake in your living situation seems to come with some unexpected caveats.

Joseph Knoop is a writer/producer/tenant for IGN.

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