Disney theme park visitors can’t get this popular treatment right now
Starbucks coffee chain (SBUX) – Get the Starbucks Corporation report is in a precarious situation.
While the coffee giant recorded more than $8 billion in revenue at the start of the year, it also warned that extraordinary cost pressures will continue to impact margins.
“High inflation, Covid-related salaries, and the training and onboarding of new partners impacted our profitability to about the same degree, although customer demand remained strong,” said Starbucks President and CEO Kevin Johnson during the fiscal first quarter earnings call. .
At a time like this, a temporary closure of his cafe at a busy place like Disney’s (SAY) – Get The Walt Disney Company Report The iconic Epcot theme park may not be ideal for the beverage giant.
No Starbucks with your Disney rides
A shop-in-shop version of Starbucks at Epcot’s Traveler’s Cafe closed at one of Disney’s biggest theme parks on April 18 in Orlando, Florida, as it undergoes renovations, upgrades and other structural changes.
Later this summer, Disney will debut an innovative new roller coaster called Guardians of the Galaxy: Cosmic Rewind at Epcot, the company has announced.
Epcot originally stood for “Experimental Prototype Community of Tomorrow”. Of course, Epcot is also home to artisanal coffee brand Joffrey’s in several locations.
Customers have found words of affirmation for Starbucks Epcot staff and service.
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While others on social media have had more bizarre reactions as record inflation tears American households apart. “Yes it is possible to leave without an expensive cup of Starbucks coffee,” Geneme tweeted.
But the closure might not last forever as Disney will open a new dining venue in the park called Connection’s Cafe and Starbucks is expected to return with it. The new cafe is expected to open later this spring.
“There’s been a fundamental shift in some of the operational processes that parks have been using for many, many years. And things like being able to do mobile meals or not having to check in with a human at a hotel. Those kinds of things are all things that add to some of the benefits that we have in the parks,” Disney Chief Financial Officer and Senior Executive Vice President Christine McCarthy said in February.
Disney now offers paid digital services like Genie+ and Lightning Lane to customize food, drink and arrival times.
Disney and Starbucks have a lot in common
Disney parks and rides, resorts, restaurants and golf courses have been connected to Starbucks for more than a decade
In April 2012, Starbucks announced that it would open six cafes at all Disney theme parks at Disneyland Resort in Anaheim, California, and Walt Disney World Resort in Lake Buena Vista, Florida.
“Starbucks and Disney have a lot in common,” Starbucks President of Global Development Arthur Rubinfeld said in a statement when the deal was announced.
The coffee and beverage giant had also launched a store in Disneyland Paris’ Disney Village in June 2009, which has become a popular destination for visitors. It has multiple locations in the Disney Springs shopping area in Orlando.
“Many of our guests have shared their passion for Starbucks with us, and we look forward to making their comments a reality as we open the first Disney California Adventure location.” said Disney Vice President of Food and Beverage Maribeth Bisienere in April 2012.