Hard Rock Casino Northern Indiana Adds Quick Custom Intelligence’s Slots Platform

SAN DIEGO, February 8, 2022 /PRNewswire/ — Hard Rock Casino Northern Indiana and Quick Custom Intelligence (“QCI”) have jointly announced that the QCI slots platform has been selected and is being rolled out at their new property in northern Indiana. QCI Slots optimizes your gaming product lineup by understanding player interaction on a deeper level, which machines work best, and which ones to withdraw from your floor without affecting revenue. And QCI’s animated contour mapping tool immediately identifies high-traffic areas, popular machines, and customer trends, improving game performance.

QCI Logo (PRNewsfoto/Quick Custom Intelligence)

Director of Slots Operations at Hard Rock Casino Northern Indiana, Cameron West said: “We are delighted to be working alongside the QCI team to further develop our gaming analytics. With the QCI Slots tool, we will be able to enhance the gaming experience for our guests here at Hard Rock. Northern Indiana and continue to deliver a truly authentic gaming experience.”

CEO of QCI, Dr. Ralph Thomas said, “We are honored that Hard Rock Northern Indiana has chosen the QCI Slots tool to help manage and optimize their gambling hall. This is the second QCI tool purchased by the property. Our growing partnership illustrates the importance of QCI’s collaborative philosophy in regards to the continuous improvement of our products.With over 50 casinos in North America and over 3,000 sites worldwide using our tools, we are confident that our proven product will meet the growing needs of Hard Rock Northern Indiana Casino.”

About Hard Rock®:
Hard Rock International (HRI) is one of the most recognized companies in the world with locations in 67 countries spanning 249 locations that include owned/licensed or managed hotels, casinos, Rock Shops®, performance venues and cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sports betting, retail sports betting and internet gaming platform. Starting with a Eric Clapton guitar, Hard Rock has the world’s largest and most valuable collection of authentic musical memorabilia with over 86,000 pieces, which are displayed at its locations around the world. In 2021, Hard Rock received the award for Best Employer in the Travel and Leisure, Gaming and Entertainment Industry by Forbes, named the Best Managed Company in the United States by Deloitte Private and the Wall Street Journal and named JD Power’s Top Performing Hotel Brand North. America Hotel Guest Satisfaction Study for the third consecutive year. In 2020, Hard Rock was honored as one of Forbes Magazine’s Top Diversity Employers and one of the Top Employers for Women. Hard Rock Hotels & Casinos also received first place in the 2020 Casino Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. Hard Rock destinations are located in international hub cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year. The brand is owned by HRI’s parent entity, The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

The QCI platform aligns player development, marketing and games with powerful real-time operational tools developed for the gaming and hospitality industries. QCI has installed its revolutionary and highly configured software in over 50 casinos in North America and over 3,000 locations worldwide. QCI products provide tools for gaming operators managing more than $10 billion in gross annual gaming revenue, these products are built on the QCI platform, a best-in-class on-premises, hybrid or cloud-based technology that enables fully coordinated activities in gaming or hospitality operations. This data-driven software enables quick and informed decisions to be made in the ever-changing world of the casino industry and assists casinos in their efforts to optimize resources and profits, manage marketing campaigns and build customer loyalty. QCI was founded by Dr. Ralph Thomas and M. Andrew Cardno. Situated at San DiegoQCI also has offices in Vegas, Saint Louis, dallas & Phoenix. Main phone number: (858) 299.5715 www.QuickCustomIntelligence.com



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