Microsoft tells people trying to download Chrome “so 2008” that Edge is better

A hot potato: Microsoft has been more aggressive than usual in its efforts to push people to Edge, and now it’s going further by using popups that cast a shadow over its browser rival whenever someone visits the Edge page. Chrome download.

Neowin reports that when someone tries to download Chrome from Edge, they encounter several pop-ups praising Microsoft’s browser over Google’s. “Microsoft Edge runs on the same technology as Chrome, with added confidence from Microsoft,” it reads.

Another pop-up reads, “This browser is so 2008! Do you know what’s new? Microsoft Edge,” which has a bit of a “how are you kids” feel. “’I hate saving money,’ no one ever said. Microsoft Edge is the best browser for online shopping,” reads another.

Not everyone sees these messages – this writer hasn’t – but there are numerous reports that they are encountered by Windows 11 and Windows 10 users. They are native to Microsoft’s browser, unlike the similar messages that Google displays in web pages that attempt to encourage Edge users to switch to Chrome.

The news of the popups comes just after Microsoft integrated a buy now, pay later app into Edge, which elicited the kind of response from users one would expect. The Redmond-based company recently came under fire for making it harder to switch from Edge to another browser in Windows 11. There was also the tool that redirected Edge links in Windows 11 that Microsoft blocked.

Google is also no stranger to using these kinds of tactics. In addition to the aforementioned “Google recommends using Chrome” prompts, last year it displayed a message saying “Google recommends switching to Chrome to use extensions safely” whenever Edge users visited the Chrome Web Store, although it was quickly removed.

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