This is good news and bad for Disneyland and other theme parks – Orange County Register


Last week brought long-awaited good news for America’s multibillion-dollar attraction industry and the hundreds of thousands of people who work there. But even with these well-received developments, challenges remain for Disneyland and the rest of America’s theme parks as they strive to recover from the ongoing pandemic.

First, parents across the country have welcomed the news that their children aged 5 to 11 could now be vaccinated against COVID-19. The family market remains the backbone of the theme park industry, so getting kids vaccinated should help more families feel comfortable planning vacations to popular destinations.

Theme park attendance has rebounded as parks reopened and states removed capacity restrictions. But few parks have seen their attendance rebound to pre-pandemic levels. It’s hard to commit to a big vacation months in advance when you don’t know when the next wave of COVID will hit. Getting the whole family immunized should help build the confidence to travel again.

Second, theme parks and other attractions across the country can now accommodate international travelers. The United States this week opened its borders to fully immunized tourists from more countries. This should provide additional help to Florida theme parks, which typically welcome millions of visitors per year from Europe, Canada and South America.

Rising immunizations and reopening borders are removing barriers to travel, but people still need new attractions to lure them out of their homes. Universal Studios Hollywood will be offering a big one with its upcoming Super Nintendo World. This video game-themed land remains perhaps the country’s most anticipated new theme park attraction and leads a growing range of rides and shows slated for parks across the country in 2022 and beyond.

Many fans feared the pandemic would derail plans for new attractions as the parks sought to save money after being closed for so long. But the industry’s rapid and accelerated recovery has put expansion plans back on track, giving fans more reasons to book their vacations.

However, all is not yet for the best in the field of attractions. The price remains a challenge for many fans. It’s not just the premium price of $ 200 and up for a day at the park at Disneyland. There are many other prizes available for budget conscious families who want to visit the parks. But that’s part of the problem. With so many prices, passes, and discount options, theme parks are likely to confuse potential visitors who just want to know how much a day trip will cost. Parks that can offer straightforward pricing solutions to their fans may be the ones that will fare the best in the years to come.

Theme parks, like all businesses in the service industry, also face an ongoing staffing challenge. Long waits for food and reduced show times frustrate visitors who should be enjoying their return to the parks. The lack of an easy solution does not relieve parks of the need to find one. Much work remains to be done for attractions across the country to regain the momentum they enjoyed two years ago.


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